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Sometimes it’s best to go back to basics — including the basics of what we do and, importantly, why what we do matters.

Anthony Kelly, a member of �鶹��ý Great Britain and co-chair of �鶹��ý’s Digital Transformation Taskforce, does an excellent job sharing the “why” behind incentive travel in a recent episode of the .

Just a few of the many excellent points Anthony makes in this interview:

• Why incentive travel experiences are more impactful than cash rewards
• The unique benefits incentive travel offers, including its “pride over prize” effect and the importance of involving others in the experience
• What the future of incentive travel might encompass, including moving beyond just a sales tool into an even greater, company-wide motivational experience
• Why incentive travel is not just about creating the biggest “wow,” and how nailing even the smallest details can be just as important

You can watch the full show , or skip to the 29:11 mark if you’d like to see Anthony’s conversation with co-hosts Calum Di Lieto and Juliet Tripp.

For those of you who feel inspired after hearing Anthony speak and want to follow his advice to be part of �鶹��ý, don’t forget to renew your membership for 2022! Learn how to do so here, and share it with anyone else in your network interested in being part of our community.