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The pandemic has highlighted the importance of transformational travel. Engaging with unique cultural experiences that provide an authentic window into people and places. Immersion in nature that both revitalises the visitor and the environment. Exploring somewhere new and inspiring but enjoying experiences that connect.

The logical next step for our sector is ‘transformational events’.

Tourism New Zealand’s first 100% Pure New Zealand global campaign post-pandemic, ‘If You Seek’ showcases how New Zealand rewards those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.

It extends to conferences and incentives too, with an emphasis on the activities that can be added to an agenda that are far from generic.

René de Monchy, Chief Executive of Tourism New Zealand, says: “Aotearoa New Zealand is a place for those who pursue meaningful connections with culture, people, and the environment.

“Those curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country and are met with manaakitanga [a deep expression of hospitality and reciprocal understanding/connection]. These are visitors who we think will explore more deeply and ultimately contribute to New Zealand’s tourism sector in ways beyond the economic benefit.”

A sneak peek of how to create an incentive with a difference in New Zealand includes:

• Cultural connection: Visitors can feel the thrill of facing a traditional Māori pōwhiri welcome or accepting a wero (challenge). Incentive groups can learn about and take part in the storytelling of a haka or poi dance. Engaging with New Zealand’s indigenous Māori culture can provide a platform to expand on your organisation’s own culture and values.
• Revitalising nature: The idyllic nature of New Zealand’s diverse landscapes amazes and inspires. Making positive event choices, such as opting for the forest zipline that ploughs profits back into pest eradication, or the whale and dolphin safari that contributes directly to marine conservation, means that experience is protected for future generations.
• Embracing the unique: Great places to eat, comfortable places to sleep, and a means of transport are essentials to the smooth running of an event. But why not elevate it? From the venues nestled amongst native bush, to cooking your meal in a geothermal pool, or taking a jet boat transfer to get from the airport to the hotel, every experience can add to a memorable event.

Seeking the extraordinary options that will ensure a transformational event adds value to an incentive already packed with amazing activities, innovative content and stunning scenery.