Â鶹´«Ã½ is focused in 2023 on intensifying partnerships and strategic relationships with a number of organizations, both within the business events industry and in the business world at large.
Partnering with other MICE industry and media resources will help ensure Â鶹´«Ã½ remains future-ready, and signals the addition of new value for Â鶹´«Ã½ members.
To this end, Â鶹´«Ã½ has signed a partnership agreement with and recently participated in their European Meetings & Events Conference (EMEC) in Brighton, UK. Â鶹´«Ã½ CEO Annette Gregg joined a power plenary panel with Mark Cooper (IACC) and Paul Van Deventer (MPI), while CMO Pádraic Gilligan delivered a session on Trends in the Incentive Travel Industry to a packed room.
Â鶹´«Ã½ has secured similar partnerships with other industry associations, including (DI). Our existing partnership with MPI and IAEE, branded as the Global MICE Collaborative, is also being revived following a pandemic-induced pause; and we’ll be fielding the 2023 edition of the Incentive Travel Index and deepening our relationship this year with the (IRF).
Helping us spread Â鶹´«Ã½â€™s story too are key media partners. We’re working this year with well-known industry outlets such as Haymarket Media Group, Mash Media and Northstar Meetings Group.
With Northstar, we’re especially proud of our collaboration on their , and for the chance to work with the Northstar team to help shape our own Young Leaders Conference in October.
To reach a wider business audience, Â鶹´«Ã½ has also just signed with a wide-ranging partnership deal with (SMM). This relationship will take Â鶹´«Ã½â€™s work beyond our industry to the world of sales and marketing decision-makers: executives who oversee firms’ reward and motivational strategies. Â鶹´«Ã½ leaders will be featured in upcoming focus reports produced by SMM, as well as in regular multimedia digital content their team produces.
We look forward to these future opportunities to grow the reach and continued effectiveness of incentive travel, and are eager to support one another through these new connections.
