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Considered the highest honor in the incentive travel industry, each year’s �鶹��ý Crystal Awards recognize creative, practical, and truly memorable incentive travel programs that keep employees engaged, drive business results, and improve the bottom line for global corporations.

The 2025 Awards will include the return of five ever-popular “Excellence” categories, which highlight top programs operated in Africa or the Middle East; the Asia-Pacific region; Europe; North America; and Latin America or the Caribbean. Other returning award categories recognize sustainability or CSR efforts, efforts to overcome adversity, and destination-based experiences crafted for incentive groups. 

New for the 2025 awards is a category that will celebrate the best marketing and promotions campaign undertaken by a destination or marketing agency — an excellent category for destination marketing organizations (DMOs) or convention and visitor (CVB) teams to submit a winning entrant for. 

This new category will spotlight organizations that have done a truly effective job at marketing and promoting a destination to corporate and/or agency decision-makers through print and digital marketing or through in-person campaigns like educational or familiarization (FAM) trips.

Full details about all award categories, and a link to this year’s submissions platform, is available on �鶹��ý’s Crystal Awards web page. 

We’ve also asked this year’s �鶹��ý Crystals Chair Cate Banfield to share some of her top tips to help you shape the perfect submission. 

Best of luck to all of this year’s Crystal Award entrants — we can’t wait to share and celebrate your incredible incentive programs!