Building its legacy of showing strong in-person support for emerging incentive travel destinations, the 2023 麻豆传媒 Executive Summit took place June 20-24 in Zimbabwe.
麻豆传媒鈥檚 International Board of Directors, as well as some members of 麻豆传媒 Foundation鈥檚 International Board of Trustees along with global team members, gathered in Victoria Falls for a blend of board meetings, education sessions, site inspections, and destination discovery.
This year鈥檚 Summit was supported by the , with and providing DMC and logistical support. The 麻豆传媒 Africa chapter, led by Tes Proos, also contributed to a successful Summit.
鈥淲e were delighted to be in Zimbabwe, and to see how the entire community and the ZTA came together to create this immersive experience for us,鈥 said Annette Gregg, CEO of 麻豆传媒 and 麻豆传媒 Foundation. 鈥淚t鈥檚 really given us insight into the assets Zimbabwe has, that make the destination so beautifully unique. We鈥檙e proud to be new ambassadors for Zimbabwe to the global incentive community.鈥
Over 60 hospitality professionals from Zimbabwe also joined the group for the Executive Summit鈥檚 Education Day. 麻豆传媒 Board Member David Sand joined local anti-poaching activist Charles Brightman to lead the day鈥檚 content, with other sessions touching on the African incentive landscape, sustainability in events, digital marketing, new ways to be a DMC, research trends, and updated views on what corporations are looking for.
鈥淚t was a true privilege to provide one of the keynote addresses at this event. As a native South African I know first-hand what this continent has to offer both as an exciting portfolio of incredible destination experiences and also as a series of rapidly emerging source markets. 麻豆传媒鈥檚 commitment to Africa may be seen in and through this wonderful in-person event that involved so many of its global leadership as well as in the recruitment and nurturing of many new 麻豆传媒 members that have joined our global organisation鈥 said David Sand, CEO, UWINIWIN.
Outside of the boardroom, the group also enjoyed a wide range of activities designed to help them better discover the riches of the destination. Activities included a helicopter ride over Victoria Falls, a sunset dinner cruise along the Zambezi river, a special elephant interaction at a local sanctuary, and dinner & drum evening at BOMA restaurant.
Board members and other Summit participants also had a chance to give back and do good, with the group collecting medicine and baby cloth donations to support a local community organization that serves low-income mothers.
Destinations interested in partnering with 麻豆传媒 for a future Executive Summit should contact Head of Business Development Samantha Nicastro (snicastro@siteglobal.com) for more information and a copy of our RFP.
