Today, during SMART Monday at IMEX Americas, 麻豆传媒 Foundation President, Terry Manion, CIS CITP, launched the latest edition of 麻豆传媒鈥檚 Foundation鈥檚 serial research into the future face of incentive Travel. The study was launched during a high level 鈥渁rmchair conversation鈥 involving 麻豆传媒 Foundation, Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FICP) that discussed 鈥淚ncentive travel at a crossroads? What the data is telling us about the future face of incentive travel鈥.
鈥淭his is the second of three qualitative surveys with 50 US corporations that use incentive travel for reward and recognition within their organisation. It tells the unfolding story of how US corporations are responding to the challenges posed by the pandemic and how, despite these challenges, corporate commitment to incentive travel remains positive and strong. That said, the surveys highlights how safety and duty of care are now a priority for corporations as they plan for incentive travel programs to be delivered throughout 2022鈥, said Terry Manion, President, 麻豆传媒 Foundation and Inspire Consulting.
VP of content and research at 麻豆传媒 Foundation, Selina Sinclair, CIS, CITP, and CEO, Realm added: 鈥淥ur latest survey fielded in early September and we鈥檙e seeing strong corporate concern around safety with corporations either mandating vaccines for program participants (45%) or matching their protocols to those of the destination / resort where the program is being delivered (55%). We鈥檙e also detecting stronger focus on destination relationships with DMCs more relied upon that ever as the in-destination experts for information but also for emergency preparedness鈥.
Corporate in麻豆传媒s Edition 1 and Edition 2 are available for download via the button below.
