�鶹��ý

FRANKFURT, 1 June 2022 – The Society for Incentive Travel Excellence (�鶹��ý) previewed what members can expect during the association’s 50th-anniversary year ahead in 2023, as the incentive travel industry continues to rebound quickly.
 
Rebecca Wright, Interim Executive Director for �鶹��ý, said at the start of Wednesday’s press event, “Our 50th-anniversary year presents interesting opportunities for us. We’re even more focused on making the business case for incentive travel, as we see pent-up demand from corporations that found other motivations and rewards they had to use during the pandemic were not as impactful. We’re definitely seeing a need and resurgence.”
 
Aoife Delaney, 2021 �鶹��ý President, also offered up a moment of reflection from her time at the helm of �鶹��ý’s board of directors. Aoife noted that her focus as president on building back better “was for both our members and looking after our strong community, but also about keeping �鶹��ý fiscally responsible. We had to make sure our community felt there was still a strong reason to be part of our association in a year with more ups and downs than anyone could really prepare for.”
 
Aoife pointed to the successful 2022 �鶹��ý Global Conference and the 2021 launch of the �鶹��ý France chapter as examples of the value �鶹��ý continued offering global incentive professionals during this challenging period.
 
�鶹��ý Foundation was also well-represented. Vice President of Content & Research Selina Sinclair spoke about current and upcoming �鶹��ý Foundation research, including the third edition of Corporate in�鶹��ýs and Leadership in�鶹��ýs, with findings of the latter set to roll out throughout the spring. Selina also briefly touched on upcoming projects, including the Incentive Travel Index, which launched at IMEX Frankfurt on Tuesday.
 
“�鶹��ý Foundation took a new approach with the launch of its in�鶹��ýs series” explained Selina, noting that the Corporate, Leadership, and Participant in�鶹��ýs research tracks the pulse of the market, and offers insightful data for members and others to take into account when making plans for their businesses.
 
�鶹��ý’s activities will continue throughout the rest of IMEX Frankfurt, with a reception scheduled for 3 PM local time Wednesday on the �鶹��ý stand (G400) and another full day of exhibiting on Thursday, the final day of this year’s show.
 
Anyone interested in becoming a member of �鶹��ý is also invited to take advantage of the “Member-Get-a-Member” campaign, which launched today and will run through June 15, 2022.
 
Following on from IMEX Frankfurt, the �鶹��ý and �鶹��ý Foundation team will begin final preparation for �鶹��ý Classic, taking place September 11-14 in Boca Raton, Florida, and for , where �鶹��ý and �鶹��ý Foundation look forward to bringing an equally energetic presence.